Principal Experience Designer - Visual Design & Design Systems
Apply on WorkivaWorkiva is hiring a Principal Experience Designer to lead the visual direction of Unify, its enterprise design system that powers components, patterns, templates, accessibility standards, and shared experiences across Workiva’s B2B platform. The role is dual-focus: roughly 60–70% of time on evolving Unify’s visual language and token architecture, and 30–40% on high-visibility visual work for conferences, marketing partnerships, and executive audiences. The position requires strong visual craft, systems thinking, and a practical point of view on how design systems should evolve for AI-assisted design and prototyping.
✦ AI skillsThis role asks for AI & agentic skills, exactly what we teach at Into Design SystemsWhat you'll do
- Define and evolve Unify’s visual language across typography, color, spacing, iconography, motion, and brand expression
- Partner with the components sub-team and the patterns and templates sub-team to ensure visual design is applied consistently across assets
- Partner with product design, product management, and engineering teams to ensure product experience decisions translate from system to production
- Maintain a scalable, semantic token architecture that supports consistent experiences across products and over time
- Create and maintain a library of reference designs and full-screen examples demonstrating how Unify should be applied in real product experiences
- Own visual usage guidance and documentation clarifying intended use, constraints, and quality standards for designers, engineers, and AI-assisted workflows
- Establish ongoing evaluation of AI-generated designs and prototypes and use findings to strengthen tokens, examples, and guidance
- Lead visual design for select high-stakes moments including major conferences, executive presentations, product vision work, and marketing partnerships
What they're looking for
- 10+ years of experience in product design, visual design, UX, or related fields, including significant work on platform or enterprise products
- Bachelor's degree in Design, HCI, or a related field (or 8 years of experience and a Master's degree; or a PhD with 6 years of experience)
- A portfolio demonstrating exceptional visual craft and the ability to translate a visual point of view into scalable product systems
- Hands-on experience with AI-assisted design or prototyping workflows, with a clear perspective on their opportunities and limitations
- Experience defining or evolving a design system’s visual language, including tokens, components, patterns, and documentation
- Strong ability to create compelling product narratives for senior leaders and high-visibility audiences
- Experience partnering closely with engineers and working through tradeoffs between design intent, system health, and implementation
- A track record of influencing and coaching teams without relying on formal authority
Summary written by Into Design Systems from the public job posting, without guarantee of accuracy or completeness. Always verify the details and apply on the company's official page.
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