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Graphics and UI Designer in the Design System team

H&M Group🏢 HybridStockholm, Sweden
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H&M is hiring a Graphics and UI Designer for the Design System team to evolve and scale the brand and UI assets in the customer-facing design system across app and web. The role requires translating design principles and brand identity into scalable foundations, tokens, components and guidelines that work across iOS, Android and web. The position is based in Stockholm, Sweden, with an expectation of being onsite at least 4 days per week. Relocation support is not provided for international moves.

What you'll do

  • Drive the evolution of H&M’s design system foundations, brand assets, visual language and component library across app and web.
  • Translate brand identity into scalable design foundations, guidelines and reusable patterns.
  • Create alignment and visual coherence across iOS, Android and web while respecting platform-specific conventions.
  • Define and refine design tokens, typography systems, spacing systems, colour systems and interaction principles.
  • Partner closely with designers, engineers and product teams to ensure consistent implementation and adoption.
  • Provide guidance and direction on visual quality, UI patterns and brand alignment across product teams.
  • Champion accessibility best practices and ensure inclusive design is embedded into system foundations.
  • Facilitate design reviews, workshops and discussions that drive alignment across a large product organisation.

What they're looking for

  • Experience designing and evolving design systems for large-scale digital products.
  • Exceptional UI and visual design skills with a strong portfolio demonstrating attention to detail and design craft.
  • Good understanding of cross-platform design across iOS, Android and web and their native patterns.
  • Strong experience translating brand principles and visual identities into scalable digital systems.
  • Expertise in typography, colour, spacing, layout and visual hierarchy.
  • Experience defining and implementing design tokens and system foundations.
  • Strong understanding of accessibility and inclusive design practices, including WCAG guidelines.
  • Experience collaborating closely with engineers and understanding the realities of implementation.

Summary written by Into Design Systems from the public job posting, without guarantee of accuracy or completeness. Always verify the details and apply on the company's official page.

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