Staff Systems Designer, Language
Apply on NetflixNetflix is hiring a Staff Systems Designer specializing in language to serve as its centralized authority for scaling language standards across the product. Sitting as a horizontal function within the Design Systems organization, the role encodes voice and tone guidelines into the design system as machine-readable rules and patterns that guide both human writers and generative AI agents. It bridges editorial craft and technical frameworks, owning taxonomy, terminology and language specifications embedded in Netflix's Hawkins components. Remote in the USA.
AI skillsThis role asks for AI & agentic skills, exactly what we teach at Into Design SystemsWhat you'll do
- Act as the centralized authority for language standards across Consumer, driving system-level alignment across a decentralized content design community
- Translate brand and editorial guidelines into objective, systematic rules that guide both human authors and AI agents
- Own taxonomy and terminology schemas to keep semantics and naming consistent across components, localization pipelines and dynamic content generators
- Define the authoritative logic and rules for reusable content patterns, setting the variables that keep text on-brand
- Author and govern language specifications, variables and constraints structurally embedded in Hawkins components across platforms
- Build a plug-and-play extension model so decentralized business domains can apply unique voice requirements within shared guardrails
- Partner with localization, legal and accessibility to translate compliance and functional requirements into system-level design constraints
- Coordinate the release lifecycle of encoded language schemas and rules to downstream product teams and intelligent agents
What they're looking for
- 10+ years as a Content Systems leader, with a track record of owning and scaling a content standards function, not just contributing to one
- Experience building systems other teams depend on, such as programmatic style guides, evaluation frameworks, reusable UI patterns or rule-based terminology systems used as an authoritative source of truth
- Proven ability to navigate competing priorities across product, legal, brand and localization and translate them into consensus-driven system guardrails
- Direct experience with LLM orchestration, prompt engineering or AI-assisted writing workflows, with a pragmatic view on constraining generative models so outputs stay safe and on-brand
- Fluency across editorial craft and technical system infrastructure, able to define communication guidelines and map them to a JSON schema, metadata pipeline or platform component
- Deep understanding of localization and accessibility as structural constraints, with experience building frameworks that scale across languages, regions and assistive technologies
Summary written by Into Design Systems from the public job posting, without guarantee of accuracy or completeness. Always verify the details and apply on the company's official page.
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