Digital Product Designer - Design System
Apply on H&M GroupH&M Group is hiring a Digital Product Designer for the Fabric Design System Product team in Stockholm. The role evolves and scales H&M's customer-facing design system across app and web, creating a cohesive visual language that strengthens the brand while enabling product teams to ship consistently. It sits at the intersection of brand, design and technology, translating brand identity into scalable foundations, tokens, components and guidelines for iOS, Android and web. Onsite at least 4 days per week.
What you'll do
- Drive the evolution of H&M's design system foundations, visual language and component library across app and web
- Translate brand identity into scalable design foundations, guidelines and reusable patterns
- Create alignment and visual coherence across iOS, Android and web while respecting platform-specific conventions
- Define and refine design tokens, typography systems, spacing systems, colour systems and interaction principles
- Partner closely with designers, engineers and product teams to ensure consistent implementation and adoption
- Provide guidance and direction on visual quality, UI patterns and brand alignment across product teams
- Champion accessibility best practices and embed inclusive design into system foundations
- Facilitate design reviews, workshops and discussions that drive alignment across a large product organisation
- Contribute to design system governance, documentation and community engagement
What they're looking for
- Exceptional UI craft and strong systems thinking
- A sharp eye for visual detail and judgement on what elevates a digital experience
- Ability to balance aesthetic excellence with platform-specific best practices across iOS, Android and web
- Experience defining design tokens, typography, spacing, colour systems and interaction principles
- Experience partnering with engineers and product teams on adoption and consistent implementation
- Knowledge of accessibility and inclusive design practices
- Ability to facilitate design reviews and workshops in a large product organisation
- CV in English plus portfolio required, no cover letter
- Based in Stockholm with onsite presence at least 4 days per week
Summary written by Into Design Systems from the public job posting, without guarantee of accuracy or completeness. Always verify the details and apply on the company's official page.
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